Three platform pillars
We facilitated a 5-day sprint towards a platform concept that adds, next to career, the two new pillars of Intermediairs proposition: work-happiness and personal development. We explored how the key ingredients of Intermediair should combine to create an inspiring user experience, like education opportunities, research insights about work-life, salary tools and more. We worked towards an interactive prototype, took it to the test and refined the prototype using our newfound insights.
Future-proofing traditional media
The new platform honors Intermediair’s heritage, but also brings together everything the organisation has to offer. This results in a less fragmented content and media landscape, and a solid proposition towards businesses that are looking to build their employer brand or find talent.
All together, the platform forms a solid base for Intermediair to discuss and explore current work-life challenges. During the months to come we will assist Intermediair in creating constant awareness for Intermediair and driving traffic with content and campaigns like Carriere Conditietest and Beste Werkgever Award.