UX Designer
UX Designer
Of today, for tomorrow
A good brand identity supports your mission and encapsulates your core values. Philips is a high-tech organization with an international audience, but the Philips Pensioenfonds brand identity no longer reflected this. Time for a new website! Together with our team of strategists, creatives and designers, the marketeers from the pension fund set to work in a brand identity and platform sprint.
The door to a good pension fund should always be open. Certainly when you come to retire, but also now, with any questions you may have. That homely feel was the key focus for the website. A sense of familiarity which, together with the innovative Philips heritage, was incorporated within the structure and brand identity of the new site
The structure of the site differentiate the most important tasks for each user group and guides them towards the right information. This makes the structure of the website considerably clearer, so it’s easier for visitors to think about their pension and the important decisions that go with it.